1.

Outline In Very Broad Terms How You Would Create A Strategy For Say, A Public Interest Campaign.

Answer»

A good candidate will list at LEAST some of the following criteria: A clear defining of the goals and objectives of the campaign; identification of opponents; carrying out a SWOT analysis; imagining and playing scenarios; identifying primary and secondary TARGETS; identifying allies; deciding what RESOURCES are required (salaries, expenses, other); devising tactics; DRAWING up an action timetable.

A good candidate will list at least some of the following criteria: A clear defining of the goals and objectives of the campaign; identification of opponents; carrying out a SWOT analysis; imagining and playing scenarios; identifying primary and secondary targets; identifying allies; deciding what resources are required (salaries, expenses, other); devising tactics; drawing up an action timetable.



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