Solve : Facebook removes ads from controversial pages to avoid boycott

1.	Solve : Facebook removes ads from controversial pages to avoid boycott?
Answer» Facebook has announced a major revamp of its advertising systems in an attempt to deal with concerns about offensive content. There will now be new restrictions on where adverts appear on the site. Marks and Spencer and BSkyB were among companies to suspend advertising after complaints that adverts had been PLACED on pages with offensive material. The social network is now planning to remove any advertising from many of its pages. Facebook's move follows complaints about a Sky advert promoting an M&S voucher. The advert was placed on a Facebook page called "cute and gay boys". The page featured photographs of teenage boys. In a blogpost on Friday, Facebook said: "We recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action." 'Gold standard' The company said that from Monday it will implement a new process to determine which pages or groups should feature adverts alongside the content. Full story: http://www.bbc.co.uk/news/technology-23097411I predict that many of those pages will be shut down. If people are COMPLAINING to companies that they're being advertised on offensive pages, they must be bad enough for Facebook's weird and vague rules on pages. Besides, if Facebook can't make any money off those pages, why would they want them around?Quote from: Helpmeh on July 02, 2013, 05:41:03 PM I predict that many of those pages will be shut down. I will hold you to that. Quote from: Helpmeh on July 02, 2013, 05:41:03 PM Besides, if Facebook can't make any money off those pages, why would they want them around? You will probably find 'if you read the story' that it has nothing to do with how much Facebook will make but that advertisers don't want to be associated with these pages. The chances are they are making a LOT due to the weird content but a company does not want to be associated with 'young gay boys'. If you didn't grasp that the first time you read it. Quote from: Mulreay on July 02, 2013, 05:57:48 PM I will hold you to that. Think about it, if Facebook is getting bad flak because of these pages, it's not just GOING to "remove the advertisements." Most likely, it will tweak its terms or guidelines or whatever regulates the pages to better conform with its advertisers' wishes, and then warn the admins of each page that does not follow the new guidelines and/or "hide" them. Quote from: Mulreay on July 02, 2013, 05:57:48 PM You will probably find 'if you read the story' that it has nothing to do with how much Facebook will make but that advertisers don't want to be associated with these pages. The chances are they are making a LOT due to the weird content but a company does not want to be associated with 'young gay boys'. If you didn't grasp that the first time you read it. Money makes the world go round, and the advertisers are Facebook's source of money. If the advertisers start pulling out, that cuts into Facebook's revenue, which is bad. I did in fact "read the story," and this is what I got from it. The plan to remove advertising from all but "around 10,000 pages that are deemed suitable" is just a stop-gap measure, trying to minimize the losses. It's not a long-term plan, by any means. Quote from: Ynna Grey on July 09, 2013, 03:20:58 AM Facebook should really take action on this matter. Aside from the mentioned ads, I've seen a lot of inappropriate CONTENTS in facebook ads. So far, it hasn't been the ads which are inappropriate, but the pages which the ads are being displayed on. I'm pretty much not gonna lose any sleep over this debacle no matter who is at fault.

Solve : Facebook removes ads from controversial pages to avoid boycott?

Answer»

Facebook has announced a major revamp of its advertising systems in an attempt to deal with concerns about offensive content.

There will now be new restrictions on where adverts appear on the site.

Marks and Spencer and BSkyB were among companies to suspend advertising after complaints that adverts had been PLACED on pages with offensive material.

The social network is now planning to remove any advertising from many of its pages.

Facebook's move follows complaints about a Sky advert promoting an M&S voucher.

The advert was placed on a Facebook page called "cute and gay boys". The page featured photographs of teenage boys.

In a blogpost on Friday, Facebook said: "We recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action."
'Gold standard'

The company said that from Monday it will implement a new process to determine which pages or groups should feature adverts alongside the content.

Full story: http://www.bbc.co.uk/news/technology-23097411I predict that many of those pages will be shut down. If people are COMPLAINING to companies that they're being advertised on offensive pages, they must be bad enough for Facebook's weird and vague rules on pages. Besides, if Facebook can't make any money off those pages, why would they want them around?Quote from: Helpmeh on July 02, 2013, 05:41:03 PM

I predict that many of those pages will be shut down.

I will hold you to that.

Quote from: Helpmeh on July 02, 2013, 05:41:03 PM

Besides, if Facebook can't make any money off those pages, why would they want them around?

You will probably find 'if you read the story' that it has nothing to do with how much Facebook will make but that advertisers don't want to be associated with these pages. The chances are they are making a LOT due to the weird content but a company does not want to be associated with 'young gay boys'. If you didn't grasp that the first time you read it. Quote from: Mulreay on July 02, 2013, 05:57:48 PM

I will hold you to that.

Think about it, if Facebook is getting bad flak because of these pages, it's not just GOING to "remove the advertisements." Most likely, it will tweak its terms or guidelines or whatever regulates the pages to better conform with its advertisers' wishes, and then warn the admins of each page that does not follow the new guidelines and/or "hide" them.

Quote from: Mulreay on July 02, 2013, 05:57:48 PM

You will probably find 'if you read the story' that it has nothing to do with how much Facebook will make but that advertisers don't want to be associated with these pages. The chances are they are making a LOT due to the weird content but a company does not want to be associated with 'young gay boys'. If you didn't grasp that the first time you read it.

Money makes the world go round, and the advertisers are Facebook's source of money. If the advertisers start pulling out, that cuts into Facebook's revenue, which is bad. I did in fact "read the story," and this is what I got from it. The plan to remove advertising from all but "around 10,000 pages that are deemed suitable" is just a stop-gap measure, trying to minimize the losses. It's not a long-term plan, by any means. Quote from: Ynna Grey on July 09, 2013, 03:20:58 AM

Facebook should really take action on this matter. Aside from the mentioned ads, I've seen a lot of inappropriate CONTENTS in facebook ads.

So far, it hasn't been the ads which are inappropriate, but the pages which the ads are being displayed on. I'm pretty much not gonna lose any sleep over this debacle no matter who is at fault.

Solve : Facebook removes ads from controversial pages to avoid boycott?

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