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Solve : Google brings out BERT. So What??

Answer»

It is hardly news. Or is it? 

Google claims it is the biggest thing since sliced bread. I don;t THINK so.
In fact, I have no idea why they are raving about it.

Can anybody here explain to me why BERT might be important?
Here is a new article about it.
https://www.theinquirer.net/inquirer/news/3083077/check-out-googles-bert-if-you-want-to-keep-your-website-ernie-ing-money
Quote

OOGLE HAS announced the biggest change to its search algorithm for five years, which is expected to GIVE better results for the end-user, but it could see up to ten PER cent of search results shift in their ranking.

I don't give a hoot.


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