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Solve : Google goes down for five minutes, global internet traffic drops 40%?

Answer» Google, along with several of its wildly-popular services like YouTube and Gmail, were all down for a brief period on Friday night, causing traffic to plunge.

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It is unclear how much revenue was lost by the short-lived but intense outage, though some experts are putting it in the hundreds of thousands of dollars.
How do you lose something you did not receive?

Maybe somebody should computer how mush more revenue was received by others when thy were off the grid. Possibly millions?

Very interesting, but it is hard for me to shed tears for Google. Still, I am glad to see they are back in the saddle again. Without them, -Who could I turn to? I don't feel bad for Google either but when they talk lost revenue they aren't just talking about Google. Advertising creates and distributes revenue so retailers and advertisers also have a lot to on the line.

For me the main thing this drives home is just how much influence (power) Google really has. If Google were to just vanish it would create a massive and destructive void. Like a black hole. It would change the internet as we know it. Kinda frightening. Google is the new Microsoft.

Back in the day- say, 90's, early 2000's, Microsoft was "in control". This is why they had the Anti-trust litigation against Nutscrape, who were obviously annoyed that Microsoft was trying to make Internet Browsers a commodity, and Netscape wanted to keep charging people for their garbage browser.

Microsoft entered the "Internet game" a bit too late to be an establishing party- part of this may have been reluctance to do anything in that area since they were being watched closely by federal regulators at the time. Maybe their business STRATEGY was simply wrong (though I seem to recall Bill Gates making predictions about the Web's dominance in the 90's).

Where Microsoft dropped the Ball, Google grabbed it and Ran with it. They because a popular, dominant Search engine because they managed to get Search Right. First off, the actual Search page was simple. You got a web page with a text box and a LOGO and a button. Other Search Engines of the time filled your browser with links and "Directories" and Search tools and extraneous nonsense you didn't need. Google's spartan web interface, and humble beginnings and good search results drove it's popularity skyward.

Almost every single person that uses the Web has Google set as their Homepage. Google basically owns the entire Internet, as this latest outage shows. If google wants a website to dissappear, they practically can do so.

Microsoft entered the Search market themselves, as we all know, with Bing. it works reasonably well despite the fact that it has a ridiculous name, but Microsoft has dragged behind it a massive stigma of sanitary corporate 'evil'; it's like a giant rock they've had to drag around since the anti-trust litigation, really. I've found the results comparable in many cases to Google's Search results, tbh.

The problem is not Google having the best Search Engine. That time has come and gone long ago; the problem is that Google has such a huge, positive mindshare with the people that it's impossible to shake them down. Google practically controls the internet, and yet many people inherently trust Google. How Google managed to shoehorn themselves into this massive advantageous business position I do not know, but they managed it and they have been reaping the rewards by trying to use their dominant Search Browser position to push their other products.

If you are using Internet Explorer, for Example, Google Search, if it identifies you are using IE, will suggest Google Chrome. There have been cases of Google "running the ranks" of search results to try to push their own products. This is fine, IMO, but the problem is that people still seem to think of Google as some massive non-partisan entity. "oh, Facebook stopped appearing in Search results and Google+ was in it's place, that must be a clerical error!"

ANY competitor to any of Google's current offerings could basically be crushed by Google if Google wanted to. "oh woops, our servers mysteriously didn't index any of your competing site, sorry we just ran it into the ground because nobody could find it". This should be of even GREATER concern than people had with Microsoft's control of desktop Operating Systems previously, because the Internet and WORLD Wide Web is a huge thing that is going to play a vital role in the future of how we do business, communicate, and get information. the fact that Google controls this flow of information should concern anybody regardless of how friendly they claim they are.

Their business, however, is not kept afloat by their search engine.

Just bear this in mind. Google is first and foremost an Advertising company. They data mine, track your searches and browsing habits, and will use that information to serve up advertisements to you. Some people are OK with this.


The fact is that so far Google has on several occasions malicously and purposely broken international privacy laws and collected personal data from millions of people around the world. The Street View cars were actually eavesdropping on Wifi connections. Google's business is in selling all that aggregated data. They are arguably pursuing that strategy by systematically breeching privacy in illegal and unethical ways to help it resell the rest of it's products through better targeting of Search Results and/or advertising.

Consider also the MapQuest case. When Google Maps was getting started, there was MapQuest. This was high on the Google Search ranking.

Until Google Maps was released. It was inferior to MapQuest. so Google simply made it disappear. Where do people go for online maps now? Google Maps. There are accusations and Evidence of Google making other sites effectively "disappear" from the internet. It should be enough to at least pique a persons interest and reconsider any inherent trust they happen to have for Google.

That really is their main advantage right now. People trust them. A lot of people think of them as this friendly nice Open Sourcing company that wouldn't hurt a fly. What they forget is that they are a company- a massive one, at that. And they are going to do things for their bottom-line. You don't become one of the most successful companies in the world without a keen business sense.

Quote from: BC_Programmer on August 18, 2013, 09:12:16 PM
Other Search Engines of the time filled your browser with links and "Directories" and Search tools and extraneous nonsense you didn't need.
You could end up just searching your own computer instead of the internet with the early version of search engines.

For a while you were about 90% guaranteed to end up on at least one porn site by the time you found what you were looking for.

Quote from: BC_Programmer on August 18, 2013, 09:12:16 PM
ANY competitor to any of Google's current offerings could basically be crushed by Google if Google wanted to.
The positive here is that when they do crush a competing service it's usually with a SUPERIOR product.
Don't pretend Google can keep their dominance. Tue Internet is still a very big landscape and anybody who wants can make a try Look at this:
Big Data Is About To Produce A Whole Bunch Of Google-like Companies
In theory at least, Apple could swallow Google. But they don't have the stomach for it!
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A correlation does not mean that one thing caused the other.

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"Predictions based on correlation lie at the heart of big data," the authors write.

What?

That article is based on predictions and then goes on to list some fairly unknown examples.

Dominance usually stays with the creator, not the ones who follow. If there is a good "spin-off" company they usually aren't prepared for the rapid growth or can not fund the rapid development combined with the growth and they get bought up by the company they are trying to compete with.

Google created a whole bunch of Google-like companies
Facebook created a whole bunch of Facebook-like companies
Twitter created a whole bunch of Twitter-like companies
Craigslist created a whole bunch of Craigslist-like companies
eBay created a whole bunch of eBay-like companies
Amazon.com created a whole bunch of Amazon.com-like companies
PayPal created a whole bunch of PayPal-like companies

Dominance lies with the original company who was prepared for and created the success others want to mimic.

There are a few exceptions but the spin-off that gained dominance did so by actually generating a superior product and not from just trying to ride coat tails so success.Quote from: Geek-9pm on August 18, 2013, 10:36:48 AM
How do you lose something you did not receive?

Maybe somebody should computer how mush more revenue was received by others when thy were off the grid. Possibly millions?
I think they were referring to a loss of potential, but that always seems to be overvalued anyway. Just take the figures that people pull out of their butts when referring to music piracy: $12.5bn, $200bn-$250bn, $58bn.

You really can't say how much money a company doesn't make in a given outage period.


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