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Solve : Running and exe within a web page?

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Hey, I've been making a web page and I found a higher attractiveness to customers when they can play a game right on screen (like a FLASH game) rather than downloading a zip file than running from there. The only problem is.....I don't know a way to RUN an exe program within a small square of space. All the games are compiled into an exe which is what is causing me problems. Another OPTION I had was creating an exploit to run the exe in the background when a user clicks a link to play. But that could be abused and is probably the reason why many browsers block things like that. Is there anyway that I can MAKE an exe game WORK like a flash game?
If you viewed the source of these pages, you'd see that they are not .exe files at all -- they're .swf, or "Flash". You'd need to learn flash, do something in flash, then use the tags to get it working. So, you may be stuck with the downloads -- maybe you can put a screenshot of the game and put it in there to help compensate and advertize. How does that sound to you?



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