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Solve : SEO (and it's personal)?

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  Hello CH forum, I've missed you. I'm back for more input from this great community.

My family fled Greece in 67 (long before I was born)- and started a restaurant chain who has DONE pretty well up here in Canada.  My father had a friend who put together nice little web 1.0 site back in 1997/98.  That friend passed away, years ago, and a squatter purchased the domain.

I have since BECOME a web developer myself and decided to put forth a newer more exciting site for the family business.  Facebook connect and CONTESTS, all of that. 

The squatter stays above me in Google. I am using webmaster tools and seeing a modest bit of traffic, but not enough to push me past the squatters rank. 

 I called him (whois lookup) and offered to purchase, he simply explained that he makes a few dollars a month on adwords and does not wish to sell.  That's life I suppose; but I would like to surpass this awful outdated site. The old content is embarrassing!

The only SEO TIPS I can find are
  • "get lots of legitimate links to your site" 
  • "Follow good design principals"
  • "keep up fresh content". 

I do all these things, he does none of them seriously NONE of them. How can a site which has not changed in a decade be accredited with freshness by The Spider? I can't imagine who is linking to his site, it has no valuable data... Unless you want to view and read about an old menu.

Any Input is greatly appreciated.

PS: the site resides at
http://www.venicehouse.ca



Quote
"get lots of legitimate links to your site" 
That is the main ONE which Google looks at. If the old site has a lot of links to it then it will be higher.

Other tips:
- good page titles
- use h1 tags with good titles
- use meta description in the head, Google now ignores the meta keywords

SEO is a never-ending business.Also make sure to get backlinks from high PageRank sites. That's the key!

Cheers,
Lucatony


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