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The only guarantee we have of taste is that it will change. In response to novelty, even as the resistance to the unfamiliar reaches a threshold, fluency begets liking. Consider the case of the Sydney Opera House. A few decades ago, the now widely cherished building was the center of a national scandal. Not only did the building not fit the traditional form of an opera house; it did not fit the traditional form of a building. No one thought an opera house could look like the Sydney Opera House until architect Jørn Utzon, taking his idea from a peeled orange, said it could. Utzon changed the idea of what one could ask for in the building, projecting future tastes no one knew they had.

Answer» The only guarantee we have of taste is that it will change. In response to novelty, even as the resistance to the unfamiliar reaches a threshold, fluency begets liking. Consider the case of the Sydney Opera House. A few decades ago, the now widely cherished building was the center of a national scandal. Not only did the building not fit the traditional form of an opera house; it did not fit the traditional form of a building. No one thought an opera house could look like the Sydney Opera House until architect Jørn Utzon, taking his idea from a peeled orange, said it could. Utzon changed the idea of what one could ask for in the building, projecting future tastes no one knew they had.


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