InterviewSolution
Saved Bookmarks
| 1. |
The only guarantee we have of taste is that it will change. In response to novelty, even as the resistance to the unfamiliar reaches a threshold, fluency begets liking. Consider the case of the Sydney Opera House. A few decades ago, the now widely cherished building was the center of a national scandal. Not only did the building not fit the traditional form of an opera house; it did not fit the traditional form of a building. No one thought an opera house could look like the Sydney Opera House until architect Jørn Utzon, taking his idea from a peeled orange, said it could. Utzon changed the idea of what one could ask for in the building, projecting future tastes no one knew they had. |
|
Answer» The only guarantee we have of taste is that it will change. In response to novelty, even as the resistance to the unfamiliar reaches a threshold, fluency begets liking. Consider the case of the Sydney Opera House. A few decades ago, the now widely cherished building was the center of a national scandal. Not only did the building not fit the traditional form of an opera house; it did not fit the traditional form of a building. No one thought an opera house could look like the Sydney Opera House until architect Jørn Utzon, taking his idea from a peeled orange, said it could. Utzon changed the idea of what one could ask for in the building, projecting future tastes no one knew they had. |
|