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Answer» Social good
Delivery of effective and efficient social change PROGRAMS
Customer engagement
All of these Solution :(d) Social marketingseeks to develop and integrate marketing concepts with other APPROACHES to influence behaviours that benefit individuals and communities for the greater social good. It seeks to ensure the delivery of competition sensitive and segmented social change programs that are effective , efficient , equitable and sustainable. The primary aim of social marketing is 'social good', while in "commercial maketing the aim is PRIMARILY "financial". It uses the benefits of doing social good to secure and maintain customer engagement .
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