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Answer» Mobile marketing has a LOT of advantages which is why the marketers choose this channel of marketing. Some of them are as follows:
- Less expensive - Creating and broadcasting the SMS is easier, simpler and faster than laptop and desktop.
- Easy Adaptability - Simple content makes it easy to adapt to various screen SIZE.
- Instant Message - The message sent will be received by the receiver instantly. If the mobile is on standby mode the receiver will receive the message immediately as he/she puts it on.
- Viral EFFECT - Mobile messages can have viral effect. If you send a good discount or offer or some good news, PEOPLE instantly share it.
- Deeper Penetration - With almost everyone possessing a mobile phone these day, GETTING the message far and wide has become easier.
- Easy Tracking - The data received can be tracked easily and helps the marketer to understand and analyze the buyers or users behavior.
- High Click Rate - As compared to other marketing channels mobile marketing has high click rate for the ads.
Mobile marketing has a lot of advantages which is why the marketers choose this channel of marketing. Some of them are as follows:
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