Here are some of the important advantages of CRM:

1. Stores vast information an organized WAY, properly categorized for future reference.
2. Task tracking:Lets you fix appointments and alerts you about the upcoming task. Allows synchronization of data with calendars for timely reminders.
3. Efficient management of employees' performance, progress assisting you with RECOGNIZING training needs.
4. Selling opportunities:With information about customer's likes and preferences you get more selling opportunity. 
5. Helps in analyzing data:It can prepare automatic reports which saves a lot of time.
6. Improves efficiency of teams: Stored information can be easily accessed by different teams. Each team can get valuable information improving its efficiency and PRODUCTIVITY.
7. Improves customer service: Information about customers buying habits, preferences, and history allows you to easily find solutions to the customer's problems. Check the database for potential ISSUES and providing a solution helps in improving customer experience
8. Customer retention:BETTER customer service implies improved customer retention.

Here are some of the important advantages of CRM: