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What Are The Pricing Strategies Followed By Consumer Goods Companies?

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Steps in Setting Price:

Following are the steps in setting price for a product:

  1. SELECTING the PRICING objectives
  2. Determining the consumers' DEMAND
  3. Estimating costs
  4. ANALYZING the competitors' costs, prices and offers
  5. Selecting a pricing method and
  6. Selecting the FINAL price.

Steps in Setting Price:

Following are the steps in setting price for a product:


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