Strategic marketing involves the DEVELOPMENT of the prospects and communication with the customers to sell and manage the SERVICES PROVIDED to the customers. The steps involved are as FOLLOWS: 

- Develop the strategy to market the product to various customers
- Creation of tools and processes to implement the product 
- Generating of the messages and managing the customers according to their involvement with the customers
- Using tools to develop the strategy into implementation
- Recruiting people for the development phase and for marketing of the product after it is built.
- Selecting the correct vendor to whom the product needs to be SOLD.

Strategic marketing involves the development of the prospects and communication with the customers to sell and manage the services provided to the customers. The steps involved are as follows: 

- Develop the strategy to market the product to various customers
- Creation of tools and processes to implement the product 
- Generating of the messages and managing the customers according to their involvement with the customers
- Using tools to develop the strategy into implementation
- Recruiting people for the development phase and for marketing of the product after it is built.
- Selecting the correct vendor to whom the product needs to be sold.