Trademark registration can be granted on distinctive NAMES, logos and slogans. You might WANT to seek a trademark for a product name, company name, company logo, or tagline.

For example: “Nike”, the Nike SWOOSH design, and “Just Do It” are all trademarks owned by Nike to distinguish their PRODUCTS from other athletic companies. But keep in mind that trademark protection only applies to a particular category of goods and services. Nike INC. may own the mark on a variety of shoes, clothing, sporting goods, etc. But there’s also a Nike Corporation in Sweden that’s involved in heavy machinery, like hydraulic lifting jacks.

Trademark registration can be granted on distinctive names, logos and slogans. You might want to seek a trademark for a product name, company name, company logo, or tagline.

For example: “Nike”, the Nike swoosh design, and “Just Do It” are all trademarks owned by Nike to distinguish their products from other athletic companies. But keep in mind that trademark protection only applies to a particular category of goods and services. Nike Inc. may own the mark on a variety of shoes, clothing, sporting goods, etc. But there’s also a Nike Corporation in Sweden that’s involved in heavy machinery, like hydraulic lifting jacks.