This is one of those private equity INTERVIEW questions that you really have to PREPARE for. Giving generic answers like “your FIRM has a great reputation” is not sufficient – you need to POINT out some real specifics. Spend time going through the company’s website and looking at their current and PAST portfolio companies.

Make sure you find several that you’re personally interested in and can speak about in detail (see the next question below). Have a solid understanding of the firm’s approach to investing, their track record, who the founders and management team are, and most important, what you like about their approach.

This is one of those private equity interview questions that you really have to prepare for. Giving generic answers like “your firm has a great reputation” is not sufficient – you need to point out some real specifics. Spend time going through the company’s website and looking at their current and past portfolio companies.

Make sure you find several that you’re personally interested in and can speak about in detail (see the next question below). Have a solid understanding of the firm’s approach to investing, their track record, who the founders and management team are, and most important, what you like about their approach.