1.

What do you mean by departmentation ? Discuss its needs in Modern business?

Answer»

Ans :- Departmentationis the foundation of organisation structure. Departmentationmeans division of work into smaller units and their re-grouping into bigger units (departments) on the basis of similarity of features. Each department is headed by a person known as departmental manager.

When organisations sell to customers with differentneeds, departmentsare created onthebasis of customers. Customerdepartmentationis “the organising of jobsandresources in such a way that each departmentcan carefullyunderstand andrespond to differentneedsof specific customer groups”.



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