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What Do You Understand By The Retail Accordion?

Answer»

The RETAIL accordion aspect of cyclical theory suggests that some BUSINESSES go from outlets that offer an array of PRODUCTS to establishments providing a narrow SELECTION of GOODS and services. These establishments later turn to a generalized outlet store. Retail accordion is also known as general- specific- general theory. 

The retail accordion aspect of cyclical theory suggests that some businesses go from outlets that offer an array of products to establishments providing a narrow selection of goods and services. These establishments later turn to a generalized outlet store. Retail accordion is also known as general- specific- general theory. 



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