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What Is A Category Killer? |
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Answer» Category killer is a PRODUCT, SERVICE, BRAND or company that has such a distinct sustainable competitive advantage that competing firms find it ALMOST impossible to operate profitably in that industry. The existence of a category killer eliminates almost all market entities. Example, as one of the most FAMOUS search engine, Google does not have real competitors. Category killer is a product, service, brand or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry. The existence of a category killer eliminates almost all market entities. Example, as one of the most famous search engine, Google does not have real competitors. |
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