What does Innovation in Marketing refer to ?

1.	What does Innovation in Marketing refer to ?
Answer» Creating a new idea of thought Discovering new products Modifying an old idea to present needs Exploring new WAYS of being competitve Solution :(a) Innovation is about finding a better way of doing something . Innovation can be viewedd as the application of better SOLUTIONS that meet new requirements. In articulated needs, or existing market needs. This is ACCOMPLISHED through more effective products , processes , services , technologies , or ideas that are readily AVAILABLE to MARKETS.

Discussion