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- It is a part that addresses what all is to be included in the product.
- It discusses ONE or more alternative scenarios about the requirements in the product.
- The focus in conceptual design is the end user.
- It is MAINLY made from user’s perspective.
- It is used to execute an IDEA and then test it.
- It is design based on the interactions, experiences processes and strategies and is the POINT at which people, knowledge, products, services, processes, and profitability meet vision and endless possibilities, each acting as a DISTINCT colour on the canvass of the designer.
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