1.

What Is A Score?

Answer»

Score PROCESS is for rating the likelihood of a customer MAKING a purchase or reacting to an offer and to identify the best PROSPECTS for the campaign that is being planned. It is based on modeling results imported from a model file (.rtm file) GENERATED by PredictiveInsight.

Score process is for rating the likelihood of a customer making a purchase or reacting to an offer and to identify the best prospects for the campaign that is being planned. It is based on modeling results imported from a model file (.rtm file) generated by PredictiveInsight.



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