InterviewSolution
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What Is A Segment In Campaign? |
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Answer» SEGMENT PROCESS is for dividing the data into different groups or segments to TARGET different offers. After segments are created, we can CONNECT the Segment process with any contact process to allocate offers. Unlimited number of segments can be created. E.g., we can divide customers into high-value, medium-value, or low-value segments based on their purchase histories. Each of these segments can be targeted for different OFFER. Segment process is for dividing the data into different groups or segments to target different offers. After segments are created, we can connect the Segment process with any contact process to allocate offers. Unlimited number of segments can be created. E.g., we can divide customers into high-value, medium-value, or low-value segments based on their purchase histories. Each of these segments can be targeted for different offer. |
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