What is AIDA?

1.	What is AIDA?
Answer» Developing effective advertising (AIDA): Good advertising elicits the following four responses: Attention: It catches the eye or ear and stands out amid the clutter of competing advertisements. Interest: It arouses interest and delivers sufficient impact in the message or offering. Desire: It creates a desire to learn more or crave ownership. Action: It spurs an action which leads to achievement of the ad’s original objective

Answer»

Developing effective advertising (AIDA): Good advertising elicits the following four responses:

Attention: It catches the eye or ear and stands out amid the clutter of competing advertisements.

Interest: It arouses interest and delivers sufficient impact in the message or offering.

Desire: It creates a desire to learn more or crave ownership.

Action: It spurs an action which leads to achievement of the ad’s original objective

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