CRM is a SOFTWARE APPLICATION and its full form is CUSTOMER Relationship Management. It is a tool which helps to DEVELOP a relationship with the customers. It helps to make contacts, sales processes, productivity, and workflow more MANAGEABLE.

This software has customer details such as their contact number, address, email address, etc which are confidential. These details can be used only by the company. The software shows what relationship is there between the company and the customer.

It helps in understanding the target audience better which helps to improve company's profitability.

CRM is a software application and its full form is Customer Relationship Management. It is a tool which helps to develop a relationship with the customers. It helps to make contacts, sales processes, productivity, and workflow more manageable.

This software has customer details such as their contact number, address, email address, etc which are confidential. These details can be used only by the company. The software shows what relationship is there between the company and the customer.

It helps in understanding the target audience better which helps to improve company's profitability.