(Not Provided) = Organic visits via Keyword Search

Google switched to a secure server (https) in 2011 which encrypts search results. When you’re LOGGED into Google (i.e. Gmail, Calendar or YouTube) that time your searches become protected so all keyword data show as (not provided) in Google Analytics.

(Not Set) = A direct or a referral visits

This can be a little more complicated, but basically refers to a catch-all for facts Google Analytics wasn’t capable to identify.

Example : if you SEE landing page = (not set), it probably MEANS that period didn’t have a web page or SCREEN view.

Handling Google Analytics is not an easy task, Should have proper knowledge about how and why to use it. These top 25+ Google Analytics interview QUESTIONS and answers list will clear your doubts and will give you a vast knowledge to face the challenges in this competitive industry.

(Not Provided) = Organic visits via Keyword Search

Google switched to a secure server (https) in 2011 which encrypts search results. When you’re logged into Google (i.e. Gmail, Calendar or YouTube) that time your searches become protected so all keyword data show as (not provided) in Google Analytics.

(Not Set) = A direct or a referral visits

This can be a little more complicated, but basically refers to a catch-all for facts Google Analytics wasn’t capable to identify.

Example : if you see landing page = (not set), it probably means that period didn’t have a web page or screen view.

Handling Google Analytics is not an easy task, Should have proper knowledge about how and why to use it. These top 25+ Google Analytics interview questions and answers list will clear your doubts and will give you a vast knowledge to face the challenges in this competitive industry.