InterviewSolution
Saved Bookmarks
| 1. |
What Is Promotion? |
|
Answer» <P>PROMOTION refers to raising CUSTOMER AWARENESS of a product or brand, generating sales, and CREATING brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's:
Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: |
|