1.

What Is Promotion?

Answer»

<P>PROMOTION refers to raising CUSTOMER AWARENESS of a product or brand, generating sales, and CREATING brand loyalty.

It is one of the four basic elements of the market mix, which includes the four P's:

  1. price
  2. product
  3. promotion
  4. place.

Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.

It is one of the four basic elements of the market mix, which includes the four P's:



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