1. India is a democratic country.

2. The candidate and his party that wins the election would like to regain and retain its power in future too.

3. For this, it is extremely important for the political parties to connect with the people. By connecting with people they can know the opinion of people for the parties and candidates. This is called public opinion.

4. Public opinion helps the candidates and parties to maintain and run the government, frame policies to know views on various questions related to many problems, etc.

5. It is highly essential for political parties, representatives and organizations.

6. Strong and organised public opinion is very important in a democracy.

7. It can open the curtain from the poor functioning of the government.

8. The voice of public can create such a condition where in the government cannot afford to misrule or neglected the country.

9. Public opinion also makes people aware about right or wrong at of the government. The alert, awaken and intelligent public then cannot be misled by the government.