Here are some of the benefits for using emails as a medium of communication:

1. Low Cost

Traditional ways to send out communications via posts, or printing out flyers, banners to advertise are much more expensive options compared to sending out emails. Emails are sent for absolutely free of cost.

2. Global Communication

Emails have no geographic boundaries. They have the ability to reach anyone in the world with an email address and an internet connection. This is a massive reach, and is explored efficiently for conducting businesses globally.

3. Email Tracking

One of the key benefits of emails for sales and marketing is that it can be tracked. With plenty of new software today, a sender can easily track the open rate, conversion rate and the click through rate of an email sent.

4. Fast & Precise Communication

Emails reaches the receiver or receivers instantly. This is an outstanding feature for running marketing campaigns, where the marketers intend to create urgency on impact.

5. Bulk Emails

You can send the same message in form of an email to a bunch of people. One of the key features for marketers when they are running a campaign. Marketers can send out the promotional template to thousands of people at the same time. For sales, the same pitch deck for example can be sent to all your existing and potential customers using the bulk email option