1.

What is the goal in two Fold Marketing ?

Answer»

To ATTRACT NEW customers by promisingsuperior value
To KEEP current customers by delivering SATISFACTION
To undertake aggressive marketing campaigns
Only (a) and (b)

Solution :(d) According to 'Introduction to Marketing Management' by Osman Safdar Sarwant , the two fold goal of marketing is to attract new customers by PROMISING superiorvalue which also keeping curent customer by delivering satisfaction . Sarwani outlined a five step model of the marketing process.


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