1.

What is the term for fixing high price for new product ?

Answer»

DECOY Pricing
Skimming
Freemium
Absorption Pricing

Solution :(b) When goods are sold at higher prices so that fewer SALES are needed to break even, it is known as creamingor skimming . Selling a product at a high price , sacrificing high sales to gain a high profit is therefore'skimming' the market. Skimming is usually employed to reimburse the cost of investment of the original research into the product : commonly USED in electronic markets when a NEW range , such as DVD PLAYERS, are firstly dispatched into the market at a high price . This strategy is often used to target early adopters " of a product or service.


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