Which of the following explains the sound marketing of products ?
Answer»
Rs 3 4Ps 3 Cs 2 Ms
Solution :(b) Marketing MIS' is a general phrase used to DESCRIBE the different kinds of choices organizations have to make in the whole PROCESS of bringing a product or service to market. The 4Ps is one way-probably the best-known way-of defining the marketing mix, and was first EXPRESSED in 1960 by EJ McCarthy . The 4 Ps are product ( or service ) . Place, Price andPromotion.