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Answer» it is the combination of product offered for sale by a retail outlet
It takes into account both the variety and quntity of goods
It is used to attract a certain demographic of shoppers to the store
It isa numberof products GROUPED togetherbased on similar characteristics Solution :(d) Product Mix is the combination of products offered for sale by a retail outlet , which takes into account both the variety and QUANTITY of goods. It defines the retail outlet's niche in the market , and the personality of the brand and is used to attract a certain demographic of shoppers to the store as WELL. On the contrary, a product line is a NUMBER of productsgrouped togetherbased on similarcharacteristics. The characteristics include product price , product quality , who the product is aimed at (taget group ), and product specification/features.
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