The DUTY of the interviewer is to find the best CANDIDATE for the job. The majority of candidates that advance to the interview stage are qualified for the position. So simply possessing the qualifications will not be enough to set you apart from the competition. Once you've been asked to an interview, it's largely a competition to see who can pitch themselves the best. This is why one of their favourite inquiries is "why should we hire you." Your interviewer is asking you to pitch yourself and your qualifications as the best candidate for the job with this question. It's your task to persuade him that:

• YOU have the ABILITY to complete the task and provide the firm with outstanding outcomes.
• YOU will BLEND in seamlessly and make a valuable contribution to the TEAM because you have a unique combination of talents and experience.
• Hiring YOU will make him appear intelligent while making his life easier.

The better you are at persuasion (or selling yourself), the more likely you are to be chosen for the job. So, let's get you ready with some tried-and-true "why should we hire you" responses.