The word personality is derived from the Latin word ‘persona’ which was used to refer to masks worn by actors during a stage performance, Thus, the meaning of personality was interpreted as ‘projected behaviour of an individual.

According to Gordon All port, “Personality is the dynamic organization within the individual of those psychophysical systems that determines his unique adjustments to the environment.

The psycho-social factors that have an effect on personality include heredity, family, peer group, culture and mass media. Mass media includes print media e.g., newspapers; audiovisual media e.g., T.V. and new media e.g., internet. Media is a source of information, education, entertainment and even socialization. It has a considerable effect on our value system, behaviour patterns and personality. However, excessive dependence on media may lead to egocentrism, poor academic performance, difficult in concentration, sleep disturbance, etc.