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This section includes 7 InterviewSolutions, each offering curated multiple-choice questions to sharpen your Current Affairs knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Discuss the factors of the pricing method where intensity of the demand for the product would be different. |
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Answer» Factors affecting the differential price methods are - Time of purchase - Location - Product version - The customer - Bargaining ability or any other relevant point |
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| 2. |
Explain the qualities if fifth P’ OF MARKETING MIX |
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Answer» Qualities of good packaging: a) attractive appearance b) convenient for storage and display c) shield against damage or pilferage d) product description displayed on the package or any other relevant point |
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| 3. |
Which of the following is NOT included in product decisions ? A) Styling B) Brand name C) Warehousing D) Packaging |
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Answer» Correct option: D) Packaging |
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| 4. |
How does firms promotional objectives are reflections of overall marketing objective? |
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Answer» For mass awareness advertising, sales promotion & public relations be adopted For inviting the customers for demonstration than combination of small advertisement (to inform) sales promotion (to attract) & personal selling (to persuade) is undertaken. |
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| 5. |
Mark up Price is the differences between the cost of good and its _____ a) variable cost b) unit total cost c) selling price d) Total cost |
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Answer» Mark up Price is the differences between the cost of good and its selling price. |
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| 6. |
Discuss the advantages of Demand Based Pricing |
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Answer» The pricing based on demand takes into account customers price elasticity & preferenances. 1) it penalises inefficiency optimises product mix 2) it also obviates the difficulty to joint cost allocation 3) it is not safe from a companies stand point |
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| 7. |
Identify the function which is involved in the physical exchange of goods What makes goods available at places where buyers are located ? |
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Answer» a) logistical function b) transportation |
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| 8. |
What takes place between manufacturers and customers before closing a deal A) Negotiation B) Financing C) Grading D) Maintenance |
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Answer» Correct option: A) negotiation |
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| 9. |
The type of promotional technique to be used is dependent on which P’ of marketing mix A) Product B) place C) Price D) Promotion |
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Answer» Correct option: C) Price |
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| 10. |
Where the market can be broken down into segments with different price elasticity of demand. Which type of pricing will be effective? a) Perceived value pricingb) Skimming c) penetration d) differential Pricing |
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Answer» Correct option: b) Skimming |
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| 11. |
When diverse products belonging to same category are manufactured by a company but have different brand names are called a. Store brand b. Family brand c. Individual brand d. Family brand |
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Answer» Correct option: C) Individual Brand |
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| 12. |
Identify and explain the type of pricing strategy ,which is determined on the basis of customers perception of value rather than the sellers cost |
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Answer» a) value based pricing b) opposite to cost based pricing c) advantages because to goes inside the mind of the intended customers d) product is designed according to customers needs and value perceptions |
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| 13. |
Which pricing method are customary pricing and price lining examples of ? a. Dual pricing b. Leader pricing c. psychological pricing d. Prestige Pricing |
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Answer» Correct option: C) Psychological pricing |
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| 14. |
Which type of pricing policy is suitable where little is known about the price elasticity of the productA) Differential pricing B) Penetration pricing C) Perceived value pricing D) Skimming pricing |
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Answer» Correct option: D) Skimming pricing |
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| 15. |
Assertion: A company launching unique innovative product usually charges high price, practicing skimming pricing strategy. Reason: The target market for such new and innovative product include rich class customers. a. Assertion and Reason both are correct, and reason is correct explanation of assertion. b. Assertion and Reason both are correct, but reason is not the correct explanation of assertion. c. Assertion is correct, but reason is not correct. d. Assertion and Reason both are not correct. |
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Answer» a. Assertion and Reason both are correct, and reason is correct explanation of assertion. |
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| 16. |
To introduce the new products to market is the main goal of – A. Entertainment B. Advertising C. Boost the sales D. Online marketing |
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Answer» B. Advertising To introduce the new products to market is the main goal of Advertising. |
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| 17. |
Which among the following is NOT a proto-Harappan culture?1. Amri culture2. Sothi culture3. Kot-Diji culture4. Zhob culture |
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Answer» Correct Answer - Option 4 : Zhob culture The correct answer is Zhob culture.
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| 18. |
The firms which are not able to market their products at good prices can’t ___ in the long run as they are not able to pay for various factors of production. a) Expand b) Improve image c) grow d) Survive |
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Answer» Correct option: d) Survive Correct Option is d) Survive |
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| 19. |
Who introduced the 30 minutes radio play on All India Radio? A. Lionel Fielden B. Vidya Bharti C. Satyajit Ray D. D. W. Griffith |
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Answer» A. Lionel Fielden Lionel Fielden introduced the 30 minutes radio play on All India Radio. |
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| 20. |
Who led the English Company's Embassy to Emperor Farrukshiyar court?1. Thomas Roe2. Gerald Aungier3. Robert Clive4. John Surman |
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Answer» Correct Answer - Option 4 : John Surman The correct answer is John Surman.
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| 21. |
Who has given the concept of 'Rural-Urban continuity' ?(a) S.C. Dubey(b) Sorokin(c) Red Field(d) Comte |
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Answer» Red Field has given the concept of 'Rural-Urban continuity' . |
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| 22. |
Which out of the following is a strong sales tool and an integral part of purchase advertising? a) label b) Package c) Packaging d) logo |
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Answer» Correct option: a) label |
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| 23. |
________ is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumer’s minds. A. Brand Identity B. Sales Promotion C. Product Specification D. None of these |
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Answer» A. Brand Identity Brand Identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumer’s minds. |
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| 24. |
The time will come, no doubt, when a man will BE ALLOWED to be very angry only on special days. A) be passed B) be settled C) be permitted D) be taken E) be given |
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Answer» Correct option is C) be permitted |
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| 25. |
Playing on strong national feelings, they ________ the crowd to burn down the Embassy. A) animated B) inclined C) incited D) instigatedE) impressed |
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Answer» Correct option is C) incited |
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| 26. |
What prominent techniques used in Point-of-Purchase advertising? A. LCD B. Window Display C. Floor Stand D. All of the above |
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Answer» Correct answer is D. All of the above |
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| 27. |
The Ad agency begins to make prototypes of ads in various forms such as-A. Newspaper ad B. Billboard ad C. TV commercial D. All of the above |
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Answer» Correct answer is D. All of the above |
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| 28. |
I want you to accept the invitation of your English DOCTOR friend. A) boy B) physician C) physicist D) girl E) doctrine |
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Answer» Correct option is B) physician |
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| 29. |
Not knowing he had ________ out with his girl friend, I made the mistake of inviting them both to the party. A) fallen B) quarreled C) parted D) put E) separated |
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Answer» Correct option is A) fallen |
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| 30. |
What is family? How many types of family are found in India ? Discuss |
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Answer» Family: Meaning and Functions: The family a social institution is the most fundamental of all social groups and it is universal in its distribution from time immemorial. It is fundamental and persistent social group, a basic social institution at the very care of society. The family is a group defined by a sex relationship sufficiently precise and enduring to provide for the procreation and upbringing of children. It may include collateral or subsidiary relationship, but it is constituted by the living together of mates forming with their offspring a distinctive unity. This unit has certain common characteristics everywhere in human society. The values institutionalized in the family have long been regarded as important enough to warrant strong measures against any behaviour that violated them. Not only has the family been defined as fundamental to the existence of society, but it has been viewed as a source of morality and decent content. It has also been defined as a primary force for controlling behaviour and civilizing the human animal. The members of a family typically live together under one roof and constitute a single household. The family is composed of persons who interact and communicate with each other in their social roles like of husband, wife, father, mother, brother, sister, etc. Types of Family: On the basis of authority that a person holds in a family, families are of two types: (a) Matriarchal Families: In such families the mother holds the major authority. The mother and her family stay together and the family name of the mother’s side is given to her children. The husband comes to stay with the wife’s relatives. (b) Patriarchal Families: The authority in such a family lies with the father. The wife goes to stay with her husband and his relatives after their marriage. Children carry father’s name. The father holds the authority to take major decisions. On the basis of the type of marriage, families have been classified as: (a) Monogamous Family: In this family, the married couple and their children stay. It is formed on the basis of a single marriage. (b) Polygamous Family: When one male or a female marries more than one female or male, a polygamous family is formed. This type of family is neither common in modern societies, nor it bears the approval of the society. Families with at least one parent and one child are viewed as a normative definition of the family in most if not all societies. Also part of the normative family would be all others who are closest to the individual. Not only is the parent-child relationship a normative nuclear family in most societies, the definition of a normal family and nuclear families also includes couples in close relationships that lead to common-law relationships or marriage relationships. The joint family includes three generations living together under a same roof – husband, wife with married children, their spouse, unmarried children, grandparents, etc. Today, traditional families are now in the minority for the first time. At present various alternate family groups (other than normative family patterns) are also emerging with different roles and functions. The United Nations in 1994, defines family as the family within the household, a concept of particular interest, is defined as those members of the household who are related to a specified degree, through blood, adoption or marriage. The degree of relationship used in determining the limits of the family in this sense is dependent upon the uses to which the data are to be put and so cannot be established for worldwide use. Thus, “Consensual Unions’ also have been included to fit in all emerging alternate family forms like single-parent families, adoptive families, only grandparent-grandchild family, etc. |
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| 31. |
The socio-economic structure of rural & urban population different and affects the purchasing preferences & power is related to-A. Demographic B. Psychographic C. Geographic D. Behaviouristic |
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Answer» C. Geographic The socio-economic structure of rural & urban population different and affects the purchasing preferences & power is related to Geographic. |
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| 32. |
Informational advertising is mostly used when a _______ is first being introduced. It has a comprehensive approach to the information regarding the product. A. Old Product B. New Product C. Repetition of Product D. All of the above |
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Answer» B. New Product Informational advertising is mostly used when a New Product is first being introduced. It has a comprehensive approach to the information regarding the product. |
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| 33. |
Fill in the blanks with suitable modal auxiliary verbs : (a) He ............ speaks Bhojpuri.(b) ............ God bless you!(c) We ............ read our lessons properly. |
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Answer» (a) He Can speaks Bhojpuri. (b) May God bless you! (c) We should read our lessons properly. |
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| 34. |
Whose job is more glamorous than 'subbing'? A. Sub-editor B. Reporter C. Content Writing D. Advertiser |
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Answer» B. Reporter Reporter is more glamorous than 'subbing'. |
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| 35. |
Combine the following sentences into one simple sentence :(a) The bus arrived. It was on time.(b) I met a woman. She was deaf.(c) You are a naughty boy. It is certain. |
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Answer» (a) The bus arrived punctually. (b) I met a deaf woman. (c) You certainly are a naughty boy. |
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| 36. |
Baseball players wear them and now it is fashionable to wear them backwards |
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Answer» Correct answer is cap |
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| 37. |
She's so fashionable and glamorous. I can't understand why she's with him. A) grass B) glitzy C) gifted |
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Answer» Correct option is B) glitzy |
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| 38. |
Which of the following microorganism is used for the production of citric acid in industries? (a) Lactobacillus bulgaris (b) Penicillium citrinum (c) Aspergillus niger (d) Rhizopus nigricans |
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Answer» (c) Aspergillus niger |
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| 39. |
6. The guard said that if he had had money, he would have bought new clothes to wear on the holiday. |
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Answer» The guard said, "If I had money, I would have bought new clothes to wear on holiday." |
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| 40. |
A 30 year old woman has bleedy diarrhoea for the past 14 hours, which one of the following organisms is likely to cause this illness? (a) Streptococcus pyogenes (b) Clostridium difficile (c) Shigella dysenteriae (d) Salmonella enteritidis |
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Answer» (c) Shigella dysenteriae |
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| 41. |
Darwin’s finches are an excellent example of _______. (a) connecting links(b) seasonal migration (c) adaptive radiation (d) geographical isolation |
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Answer» (c) adaptive radiation |
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| 42. |
Which of the following taxonomic categories includes all the other categories? 1) order 2) kingdom 3) species 4) family |
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Answer» Answer: order |
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| 43. |
Kinetic enegy of gases depend upona) nature of gasb) temperaturec) mass of gasd) both a and b |
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Answer» Answer: b) temperature The average kinetic energy of gas particles is proportional to the absolute temperature of the gas, and all gases at the same temperature have the same average kinetic energy. Complete answer: Kinetic energy of a gas depends only upon absolute temperature. As the temperature is the same therefore the K.E. is the same. |
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| 44. |
The unit of angular acceleration in the SI system isA. `Nkg^(-1)`B. `ms^(-2)`C. `rads^(-2)`D. `mkg^(-1)K` |
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Answer» Correct Answer - C angular acceleration`=`(angular velocity)/(Time)`=``(rad)/(sec^2)` |
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| 45. |
mole fraction of solvent for 2m aquesous solution is |
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Answer» Mole fraction of solute = moles of solute / moles of solute + moles of solvent |
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| 46. |
Temperature can be expressed as a derived quantity in terms of any of the followingA. Length and massB. Mass and timeC. Length, mass and timeD. None of these |
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Answer» Correct Answer - D because temperature is fundamental quantity. |
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| 47. |
Which of the following is not a unit of energy?A. `W-s`B. kg-m/secC. N-mD. Joule |
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Answer» Correct Answer - B Kg-m/sec is the unit of linear momentum |
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| 48. |
In the following equations, the distance x is in metres, the time t in seconds and the velocity v in `(metres)/(second)`. What are the SI units of the constants `C_1` and `C_2` ? (a). `v^2=2C_1x` (b). `x=C_1cosC_2t` (c ). `v=C_1e^(-C_2t)` |
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Answer» (a) `(m)/(s)^2`, (b) `m`,`/(sec)`, (c ) `(m)/(s)`,`/sec` (a) we have the expression `v^2=2C_1x`. The unit is left side and right side of any expression should be same. unit of left side expression `=[(m)/(s)]=(m^2)/(s^2)`, hence unit of right side expression should also be same. `c_1xxm=(m^2)/(s^2)`, hence unit of `C_1=(m^2)/(s^2)` (b) we have the expression `x=C_1cosC_2t` unit of left side expression `=m` on right side of expression `cosC_2t` is unitless. Hence unit of `C_1` should also be m. The expression `C_2t` should be unitless hence unit of `C_2` should be `per sec` of `/sec`. (c ) we have the expression `v=C_1e^(-c_(2)t)` The term `e^(-C_(2)t)` is unitless. The power term `C_(2)t` should also be unit less, hence the unit of `C_2` should be `per sec` or `/sec` the unit of `C_1` should be same as unit on left side of expression. Hence the unit of `C_1` should be`(m)/(s)` |
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| 49. |
Do "work done by the battery" and "the thermal energy developed"represent two names of the same physical quantity? |
| Answer» The velue of any given physical quantity may very over a wide rande, therefor, different units of same phusical quantity are required for example the length of a pen can be easily measured in cm, the height of a tree can be measured in metres, the distance between two cities can be measured in kilometres and distance between two heavenly bodies can be measured in light year. | |
| 50. |
Calculate frequency of revolution of electrons in `4^(th)` Bohr orbit of `Be^(+3)` ion. Given that `(pi^(2)me^(4)k^(2))/(h^(3))=1.62xx10^(15) sec^(-1)`. Symbols have usual meaning. Express your answer in terms of `10^(15) sec^(-1)`. |
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Answer» Correct Answer - 2 `f=((4pi^(2)mK^(2)e^(4))/(h^(3))) xx(Z^(2))/(n^(2))` `=4xx1.62xx10^(15) xx(4^(2))/(4^(2)xx4) =1.62xx10^(15) =1.62 =2` |
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