Explore topic-wise InterviewSolutions in Current Affairs.

Advocacy is an activity by an individual or by a group, that seeks to influence public opinion on matters of public importance such as electoral reforms. The idea is to raise a public debate through media, within the Governmental institutions. Sometimes advocacy may have a perspective to influence public-policy and political decisions. Sometimes advocacy seeks to modify resource allocation within the socio-economic sector. Lobbying, conducting public events, publishing research and articles is very much a part of the scenario and advertising can become an important part of the process.

Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The ultimate aim of all advocacy is to influence political and economic decision making in the interest of society at large or certain groups within it.

Correct option: b. Open Combo Box

In our daily lives we do household work, that releases harmful gases into the atmosphere and contribute to the warming of our planet.

Green jobs will promote the usage of ecofriendly raw materials and conserve energy through Reuse, Reduce, and Recycle, Use less heat and reconditioning etc.

A Still Image is one of the components to be used in Multimedia. It could be a photographic image, a painting, a drawing. An image in Multimedia environment can be the starting point of a creative process.

*GENERAL QUESTION, EXPAND THE ANSWER ACCORDINGLY*

The amount entered is in lakh and must be less than or equal to Rs. 3000 lakh.

the way we handle our own emotions and those of others and the impact these have on both, ourselves and others

Ex-Bonus (if not entitle to receive Dividend)

The Indian Association of Tour Operators (IATO).

An Index is used to give information about the price movements of products in the financial, commodities or any other markets.

Direct distribution: 

1. Manufacturer sells directly to the customer 

2. Only financially sound companies can adopt this channel 

3. In comparison to indirect small size is covered 

Indirect distribution: 

1. One or more middlemen are involved for sales process 

2. Any type of manufacturers can adopt this channel 

3. Large size of markets can be covered

Investor Education and Protection Fund (IEPF).

The order book is visible to all market participants; it is termed as an Open Book.

1) needs and wants of the customer 

2) features and needs satisfies by those 

3) how and where can customer use it? 

4) what does it look like? how will the customer experience it? 

5) what sizes, colours, etc. should it be? 

6) its name

When a product is to be launched, a lot of work goes in to its definition. It is a long term and an ongoing process. The Research and Development [R & D] section of an organization creates a product. The section defines its form, specifications, conditions, look, appearance, packaging- in case of a physical product. It is then shown to different groups and their responses are gathered. Sometimes the responses are analyzed by psychologists and sociologists to come to conclusions. Market research would give a projection to the targeted buyer and audience in terms of its socio-economic profile, how the product is to be positioned so as to appeal the targeted buyers, what the selling should be strategy etc. An advertising campaign is an extension of this process. Advertising is a process of giving a product a personality/identity through audio-visual language. It is a comprehensively planned and launched effort. Advertising play an important role there too.

• Write for the ear, not for reading. Spoken language and written language can differ greatly and this needs to be borne in mind all the time. Each word on the script should therefore sound right not necessarily read right. Avoid the use of big and complicated words, too many adjectives, and any word that may be unfamiliar to your audience; 

• Use imaginary: While trying to keep your language simple and straight forward, try also to be creative and allow your audience to visualise what you are talking about. 

• Use relevant facts. Facts, especially if listeners can relate to them, help in drawing attention to the message. Facts can be the familiar, something the listeners have experienced directly, or memorable, or something extraordinary or known to everybody; 

• Say words as you write them. As mentioned earlier on, you are writing for the ear. It is good practice therefore to speak the words as you are writing them on paper. The suggestion here is “Think it, Say it, Write it!” 

• Get straight to the point. Do not cram information and when needed do not be afraid to repeat the information using different ways.

^{Correct option: a) 1:3}

The ideas often do come from different sources. It could be the writer's own inspiration, or a story or a novel or a play may appeal to him or the director or the producer. The producer may then buy the rights of adaptation from then original writer and employ a film-writer to write the script either independently or in collaboration with the original writer or director.

Even most of the films Satyajit Ray made were adaptations of fictional works. Sometimes he adapted the large novels like Pather Panchali and on other occasions expanded upon short stories like Jalsaghar. Charlie Chaplin's famous film Monsieur Verdoux was based upon an idea suggested to him by Orson Welles his contemporary filmmaker. A lot of Shakespeare's plays have been adapted in several languages of the world and still continue to be adapted.

Correct answer is: c) Clothing

The correct answer is Domain Name System.

• DNS stands for Domain Name System.
• The Domain Name System is the phonebook of the Internet.
• We access information online through domain names, like google.com.
• Web browsers interact through Internet Protocol (IP) addresses. However, DNS translates domain names to IP addresses so browsers can load Internet resources.
• In short, DNS maps domain names with IP addresses enabling humans to use memorable domain names while computers on the internet can use IP addresses.
• DNS servers eliminate the need for humans to memorize IP addresses.

Correct option: d) Marketing Strategy

Every film begins with an Idea.

Correct option: d) Internet Service Provider

Financial risk. The financial resources needed to start and grow a business can be extensive, and if things don’t go well, you may face substantial financial loss. In addition, you’ll have no guaranteed income.
Stress. You’ll have a bewildering array of things to worry about—competition, employees, bills, equipment breakdowns, customer problems.
Time commitment. Running a business is extremely time-consuming. In fact, you’ll probably have less free time than you’d have working for someone else.
Undesirable duties. You’ll be responsible for either doing or overseeing just about everything that needs to be done, and you’ll probably have to perform some unpleasant tasks, like firing people.

Given:

Quantity of orange juice = 14 L 280 mL

Quantity of carrot juice = 18 L 830 mL

The capacity of each bottle = 1.5 L

Total number of bottle = 15

Concept used:

1 L = 1000 mL

Calculation:

Total quantity of juice = 14 L 280 mL + 18 L 830 mL

⇒ 32 L 1110 ml

⇒ 33 L 110 ml

The quantity of juice in 15 bottle = 15 × 1.5 = 22.5 L = 22 L 500 mL

The quantity of mixture left = 32 L 1110 mL - 22 L 500 mL

⇒ 10 L 610 mL

Correct answer is (b) Marking the area 

Correct option is D) pouch

Market segmentation is the process of breaking down a larger target market into smaller segments with specific characteristics. It is important as it helps to customize a product/service and also evolve the advertising strategy to reach the target group. Another example of market segmentation is the athletic shoe industry. 

The four basic factors of Market Segmentation are:

Geographic: Where are your potential customers? In rural or urban areas? If you are in retail stores business, then your locations within the cities matter. If you are selling a product that is climate sensitive like air conditioning or heating, then certain areas would be your priority areas and your market is not a uniform one..

Demographic: Customers are individuals and there are many factors that go into the making of an individual personality such as age, race, religion, gender, income level, family size, occupation, education level and marital status.

Psychographic: There are certain products that have different considerations to them than the feeling of necessity. The desire for a feeling of elevated status, enhanced appearance and feeling moneyed are some considerations that go into the purchase examples of.

Behaviouristic: Consumers' reasons for purchasing products and services can be varied and complex. It could be a fascination or identification with the brand or a loyalty with an existing one or it could be the cost or a belief induced by peer pressure.

C. To put into scene

To put into scene is the literal meaning of the term mise en scene.

c. Monochromatic

Rithvik got a red coloured bottle, a pink coloured pouch and a maroon coloued bag for himself. Monochromatic colour scheme is depicted in his choice.

Every product belongs to sector of business and the buyers are distributed as per their income levels. The main categories of various products and services are as follows.

Automotive, Beverages, Cellular Products, Clothing, Computers, Electronics, Entertainment, Financial, Food and snacks, Health Related, Home appliances, ISP and Search, Magazines, Personal care, Fast Food, Retailers, Travel Related.

d. Fast moving consumer goods

Fast moving consumer goods is the full form of FMCG.

Correct option: d) All of the above

Functions of advertising:- 

• It introduces a new product in to the market. 
• Through persistent messages and associations, it creates a brand identity. 
• It creates brand loyalty. 
• It expands sales. 
• It creates new demand. 
• It creates a buzz and keeps the idea of the product going.

Density of a cryptal is Z x M/ a³ x N₀

1. Graphics text editing software: text in any form can be developed into multimedia software. while they can be edited using any standard text editor, graphics software such as page maker, adobe in design, etc., are used to enhanced special effects.

2. Photo editing software: still images are a huge part of multimedia project and in order to use the full potential of still images, we need to photo editing software such as Photoshop, affinity, GIMP 2, etc.

3. Video editing software: videos are a vital part of a multimedia project and in order to use them in a project we need to use video editing software such as Adobe animate(formally known as flash), adobe premiere pro, Sony Vegas pro, final cut pro x, etc.

4. Audio editing software: audio adds a new depth to a multimedia project and in order to fully utilise the recorded audio, we need audio editing software like Sound forge, Adobe audition, etc.

5. Word Processor: A word processor is a computer program or device that provides for input, editing, formatting and output of text, often plus other features.

Answer is (2)

A reduces BO₂ when temperature is above 1400°C because above 1400°C A has more – ve ΔG° for AO₂ formation than B to BO₂ formation.

Answer is (2)

(d) Rs. 40,000