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The maximum limit for the number of characters cannot be CLEARLY STATED as DIFFERENT Search Engines have different Limit on ADS character as stating for Google it can have a maximum of twenty-five characters for the headline and seventy characters for description, both one and two combined.

The maximum limit for the number of characters cannot be clearly stated as different Search Engines have different Limit on ads character as stating for Google it can have a maximum of twenty-five characters for the headline and seventy characters for description, both one and two combined.

DFA stands for Double Click for Advertisers. It is an ad server generally used to TRACK the impressions and clicks for the creativity of various networks. One can’t buy inventory through DFA. It is only POSSIBLE to track the PERFORMANCE of the campaigns through this. There are two main functions of DFA and it INCLUDES ad TRAFFICKING and ad reporting.

DFA stands for Double Click for Advertisers. It is an ad server generally used to track the impressions and clicks for the creativity of various networks. One can’t buy inventory through DFA. It is only possible to track the performance of the campaigns through this. There are two main functions of DFA and it includes ad trafficking and ad reporting.

DFP STANDS for Double Click for Publishers. Sometimes it may HAPPEN that the publisher prefers to manage t the ads themselves rather than outsourcing or going for third part intervention in order to broadcast on their websites. In such situation they USE DFP. There are few of the public sites, which always opt for DFP for ads. Few of such COMMON names are way2sms.com, w3schools.com ETC.

DFP stands for Double Click for Publishers. Sometimes it may happen that the publisher prefers to manage t the ads themselves rather than outsourcing or going for third part intervention in order to broadcast on their websites. In such situation they use DFP. There are few of the public sites, which always opt for DFP for ads. Few of such common names are way2sms.com, w3schools.com etc.

Price EXTENSIONS is a now FORMAT of EXTENSION, to display the price of the RELEVANT PRODUCTS.

Price extensions is a now format of extension, to display the price of the relevant products.

Search queries are EXACT KEYWORDS for which your ads were triggered.

Search queries are exact keywords for which your ads were triggered.

If the user watches 30 SECS of the video. CPV will be CHARGED in the ACCOUNT.

If the user watches 30 secs of the video. CPV will be charged in the account.

Remarketing audience are the USERS who VISITED our website. Using Google Remarketing TAG in our website, we can add the users as our audience list.

Remarketing audience are the users who visited our website. Using Google Remarketing tag in our website, we can add the users as our audience list.

CONVERTED CLICKS is a metric which TRACKS the total no of clicks which RESULTED in CONVERSIONS. This metric is deprecated by Google.

Converted clicks is a metric which tracks the total no of clicks which resulted in conversions. This metric is deprecated by Google.

PLA STANDS for PRODUCT listing ads. This ad strategy is used to ADVERTISE products ads on GOOGLE search and PARTNERS. This campaign is also called as Shopping campaign mostly used by E-commerce websites.

PLA stands for product listing ads. This ad strategy is used to advertise products ads on Google search and partners. This campaign is also called as Shopping campaign mostly used by E-commerce websites.

Invalid clicks are the fake clicks, UNINTENTIONAL and MALICIOUS software clicks. Google has a sophisticated mechanism and ALGORITHMS to automatically detect and filter the invalid clicks from user ACCOUNT. Invalid clicks in ADWORDS.

Invalid clicks are the fake clicks, unintentional and malicious software clicks. Google has a sophisticated mechanism and algorithms to automatically detect and filter the invalid clicks from user account. Invalid clicks in AdWords.

Different Search Engines have different LIMIT on ads character as for Google you can put maximum 25 for HEADLINE and 70 for description 1 and 2 combined.

Different Search Engines have different Limit on ads character as for Google you can put maximum 25 for headline and 70 for description 1 and 2 combined.

NEVER, SEARCH ENGINE don’t mix them. GOOGLE and other search engines rank both ORGANIC and ppc results separately.

Never, Search Engine don’t mix them. Google and other search engines rank both organic and ppc results separately.

By creating ads which match perfectly with keywords and creating tightly themed ad groups so we can GET targeted USERS to BEST landing PAGE. Also by improving the Landing Page quality we can improve the conversions.

By creating ads which match perfectly with keywords and creating tightly themed ad groups so we can get targeted users to best landing page. Also by improving the Landing Page quality we can improve the conversions.

QUALITY Score depends on the following metrics

• CTR of the Keyword
• Relevance of KEYWORDS and ADS
• Landing Page Quality
• HISTORIC Account Data

Quality Score depends on the following metrics

In my past campaigns I ACHIEVED the QS of 7 – 10. I can improve the quality SCORE by USING optimization techniques in CAMPAIGN.

In my past campaigns I achieved the QS of 7 – 10. I can improve the quality score by using optimization techniques in campaign.

The ACTUAL cost of a CLICK for an advertiser in an auction. The actual CPC is calculated in REALTIME and we cannot KNOW the Actual CPC, but we can see Avg. CPC.

Actual CPC = (AdRank to Beat/QS)+$0.01

The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in realtime and we cannot know the Actual CPC, but we can see Avg. CPC.

Actual CPC = (AdRank to Beat/QS)+$0.01

Quality Score is inversely proportional to CPC and DIRECTLY proportional to Ad Position. That means higher QS means LOWER cost and higher position.

Quality Score is inversely proportional to CPC and Directly proportional to Ad Position. That means higher QS means lower cost and higher position.

Quality Score is a metric which is CALCULATED for each keyword between 1 to 10. The QS defines the quality of keyword compared with ADS and LANDING Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

It means that an advertiser cannot advertise for same keywords/websites from multiple ACCOUNTS. The purpose of this POLICY is to avoid SHOWING ADS of same companies or companies with common ownership. So the users can see the the ads from different PROVIDERS.

It means that an advertiser cannot advertise for same keywords/websites from multiple accounts. The purpose of this policy is to avoid showing ads of same companies or companies with common ownership. So the users can see the the ads from different providers.

TIME ZONE and Currency cannot be CHANGED after account creation.

Time Zone and Currency cannot be changed after account creation.

In a DIRECT marketing campaign the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is conversion RATE, which explains about ROI. Most COMMON campaign types are Search NETWORK Only, Shopping CAMPAIGNS, Dynamic Search Ads etc.

In Branding campaign an advertiser needs exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.

In a direct marketing campaign the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.

In Branding campaign an advertiser needs exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.

GPT is an ad tagging library to dynamically build ad REQUESTS. GPT TAKES key details from you such as ad unit code, ad SIZE, and key-values, builds the request, and DISPLAYS the ad on web pages or MOBILE apps. Its is used for tracking purpose.

GPT is an ad tagging library to dynamically build ad requests. GPT takes key details from you such as ad unit code, ad size, and key-values, builds the request, and displays the ad on web pages or mobile apps. Its is used for tracking purpose.

Click tags are used to TRACK the NUMBER of clicks on the link from DIFFERENT SOURCES.

Click tags are used to track the number of clicks on the link from different sources.

No DFA is a not an ad exchange. The PURPOSE of DFA is to TRACK and ANALYZE the impressions/clicks RECEIVED on the ad creatives.

No DFA is a not an ad exchange. The purpose of DFA is to track and analyze the impressions/clicks received on the ad creatives.

Ad trafficking is a process of setting up an ad CAMPAIGN from a technical ASPECT. Which means Setting up the campaign, TRACKING links, the creatives etc… It is usually performed using an ad server or an ADVERTISING platform. For EXAMPLE Ad Trafficking is used in DFA/DFP.

Ad trafficking is a process of setting up an ad campaign from a technical aspect. Which means Setting up the campaign, tracking links, the creatives etc… It is usually performed using an ad server or an advertising platform. For example Ad Trafficking is used in DFA/DFP.

DBM (DoubleClick BID Manager) is a demand-side platform (DSP) from GOOGLE. This HELPS in buying display media ADS using programmatic strategy.

DBM (DoubleClick Bid Manager) is a demand-side platform (DSP) from Google. This helps in buying display media ads using programmatic strategy.

DFP STANDS for DOUBLE CLICK for Publishers. If the publisher prefers to manage themselves the ads which will be broadcasted on their websites, they USE DFP. For example most of the public sites like way2sms.com, w3schools.com ETC use DFP for ads.

DFP stands for Double Click for Publishers. If the publisher prefers to manage themselves the ads which will be broadcasted on their websites, they use DFP. For example most of the public sites like way2sms.com, w3schools.com etc use DFP for ads.

Double Click for Advertisers. DFA is an ad server which is used to TRACK impressions and clicks for your creatives on various networks. You can’t BUY inventory through DFA. You can only track the performance of your campaigns. Main functions of DFA is ad TRAFFICKING and REPORTING.

Double Click for Advertisers. DFA is an ad server which is used to track impressions and clicks for your creatives on various networks. You can’t buy inventory through DFA. You can only track the performance of your campaigns. Main functions of DFA is ad trafficking and reporting.

Campaign MANAGEMENT is a PROCESS of creating and MANAGING an ADVERTISING campaign for a company on Google AdWords. In this we have to divide the campaign based on AdGroups and select relevant keywords for each adgroups. Manage the ad formats and bidding for keywords etc. Campaign manager overall responsibility is to manage the campaign and provide a Positive ROI.

Campaign management is a process of creating and managing an advertising campaign for a company on Google AdWords. In this we have to divide the campaign based on AdGroups and select relevant keywords for each adgroups. Manage the ad formats and bidding for keywords etc. Campaign manager overall responsibility is to manage the campaign and provide a Positive ROI.

PPC MEANS PAY PER CLICK. It’s a marketing strategy to drive traffic to our website via search engines and partner sites. Advertiser will only pay if he receives the visit click on his ads.

PPC means Pay Per Click. It’s a marketing strategy to drive traffic to our website via search engines and partner sites. Advertiser will only pay if he receives the visit click on his ads.