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• They will hire you only if you know how to generate leads!
• Here you need to know how SOCIAL MEDIA is GIVING you an something quantifiable for the investment you are putting in.
• Social Media ROI = No. of Leads
• Be ready to talk about social media advertising. Know the strengths of each social media platforms. REMEMBER that Facebook ads offer a pool of opportunities for businesses.

Here are some of the best social media tools to leverage:

Sproutsocial:

This tool manages MULTIPLE pages, brands, and searches. It assigns the task to TEAM members, post analytics, competitor research, and reporting.

HootSuite:

It is used for SEARCH or monitoring, reporting, social media dashboard, and team management.

Radian 6:

Enterprise social media management application for post analytics, research, listening, and campaigns.

Zendesk:

For collecting messages from social into one collaborative INBOX, customer engagement platform, e-mail voice etc.

TweetDeck:

Similar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace.

Crowdbooster:

This tool is used to measure user engagement over time ACROSS various social media networks. It also gives clue on what kind of content will suit your business the best.

Here are some of the best social media tools to leverage:

Sproutsocial:

This tool manages multiple pages, brands, and searches. It assigns the task to team members, post analytics, competitor research, and reporting.

HootSuite:

It is used for search or monitoring, reporting, social media dashboard, and team management.

Radian 6:

Enterprise social media management application for post analytics, research, listening, and campaigns.

Zendesk:

For collecting messages from social into one collaborative inbox, customer engagement platform, e-mail voice etc.

TweetDeck:

Similar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace.

Crowdbooster:

This tool is used to measure user engagement over time across various social media networks. It also gives clue on what kind of content will suit your business the best.

Few of the WAYS for driving traffic to your blog are:

• Promotion of content across platforms like Tumblr.com, Pinterest.com, Facebook.com, and more.
• USE Instagram to share the title of your blog post or image. Post images to platforms like Twitter, Flickr, Foursquare, Facebook, and Tumblr.
• Giving short presentation of content on SlideShare and providing link to the content or blog from SlideShare.
• Pin your post to Pinterest contributors by using an ATTRACTIVE title of the blog, image, HASHTAGS, and adding keywords.
• Create a few SECONDS preview of your post like Vine or video which could be posted on Twitter and Instagram with a link to the blog post.

Few of the ways for driving traffic to your blog are:

Be prepared for this question. Don’t FORGET to do your HOMEWORK. You should learn about the company you have APPLIED to, know their background, what are their key areas, their competitors and what strategies are adopted by them.

Be prepared for this question. Don’t forget to do your homework. You should learn about the company you have applied to, know their background, what are their key areas, their competitors and what strategies are adopted by them.

Some of the best ways to use Twitter are:

• Using not more than 2 hashtags every TWEET.
• Keeping the tweets around 100 characters. Make your tweets crisp and hitting.
• SCHEDULE and PLAN your tweets with the help of Buffer or TweetDeck.
• With the help of Twitter Advanced SEARCH, you can manage your Twitter Marketing activities.
• Keeping a check on Twitter ANALYTICS to know what could be done to improvise the strategy.

Some of the best ways to use Twitter are:

You should KNOW the company’s GOALS and objectives before starting to track and measure their social ROI.

There are various ways in which it could be measured:

• Customer Acquisition
• Reach
• TRAFFIC
• Lead Generation
• Revenue
• clicks
• Contest Entries

These are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you SHALL then assign FINANCIAL values to each goal.

You should know the company’s goals and objectives before starting to track and measure their social ROI.

There are various ways in which it could be measured:

These are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.

Some of the ELEMENTS necessary to make a video viral are:

• Deciding the audience before creating the content of the video.
• Making the first 20 seconds of a video COMPELLING. These 20 seconds will influence the viewers whether to watch it further or not.
• Time RELEVANCE should be observed as it encourages the campaign’s viral potential.
• The video must be entertaining to the masses as well as universal.
• A catchy LINE or phrase must be there to hit the viewers’ thought process positively.
• Create attention grabbing and compelling title with relevant tags to include widely SEARCHED key terms. An interest description will act as a teaser to the audience.
• Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.

Some of the elements necessary to make a video viral are:

The full form of RSS is RICH Site Summary. RSS is an XML file. These FEEDS push content to COMPANY’s site and allow readers to subscribe to their feed.

Benefits of generating RSS Feed:

• Helps you get WIDER audiences for the content.
• It enables you in email subscriptions, FEEDING content to readers, and live bookmarking.

The full form of RSS is Rich Site Summary. RSS is an XML file. These feeds push content to company’s site and allow readers to subscribe to their feed.

Benefits of generating RSS Feed:

• Google+ provides a unique tool ‘Hangouts’ which helps a BUSINESS to have video conversations with its followers at zero cost. If you regularly share high-quality content on Google+, it will get indexed instantly and THUS, it becomes easier for one to RANK their website on target keywords.
• With +1s on Google+, the company will have a greater chance to have a higher ranking on Google.
• It is also ADVISABLE to integrate the Google+ PAGE with other platforms like LinkedIn, Facebook, YouTube, and company’s website.

There are various KEY PERFORMANCE indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, SHARES, DEMOGRAPHICS and Location, the number of active followers, and more.

One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIS, the company will be able to make adjustments to your social media budget and strategy.

There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.

Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ADS, it is important for EVERY BUSINESS, be it small or large. For instance, Facebook ads allow you to target users by THINGS like industry, EDUCATION level, location, history of purchases, and the pages they have liked.

Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.

Post CONSISTENTLY. Let your PASSION and personality SHINE through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, WITHOUT getting salesy. And be CREATIVE.

Post consistently. Let your passion and personality shine through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, without getting salesy. And be creative.

With social MEDIA constantly evolving, this DEPENDS on variables such as the time and EFFORT you’re PUTTING into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a RACE.

With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.

Just like QUESTION #5, this one DEPENDS on your audience. The best way to find out what TYPE of CONTENT converts most effectively for you is to test, tweak, and test again until you find the right fit.

Just like question #5, this one depends on your audience. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit.