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1.

Explain The Following Terms : 1. Cold Calling 2. Spamming. 3. Automatic Dialer

Answer»
  1. Cold calling : Cold calling is the process in which CUSTOMERS are called for business interaction who have not been expecting so.
  2. Spamming : Random bulk messages used for TELEMARKETING purposes are called spam and the process is termed as spamming
  3. AUTO DIALER : Telemarketing industries generally use an electronic device or a software to automatically DIAL phone numbers. These devices and softwares are called autodialers.
Discussion
2.

What Are The Different Categories And Sub-categories Of Telemarketing?

Answer»

MARKETING can be broadly CLASSIFIED into two categories :

  1. B2B - business to business
  2. B2C - business to customer

The categories can be further classified into four categories based on the process carried out which are :

Generating lead - Process of IDENTIFYING a potential customer to MAKE sale.

Sales - Selling out products

Outbound - Calls are made to the customers.

Inbound - Calls are received from the customer.

Marketing can be broadly classified into two categories :

The categories can be further classified into four categories based on the process carried out which are :

Generating lead - Process of identifying a potential customer to make sale.

Sales - Selling out products

Outbound - Calls are made to the customers.

Inbound - Calls are received from the customer.
Discussion
3.

List Some Of The Effective Listening Strategies That Would Be Helpful In The Telemarketing Industry?

Answer»

For survival in the telemarketing industry it is extremely essential that one POSSESSES or acquires the ability to effectively listen and comprehend. Some of the EFFECTIVE listening strategies are as follows:

  • Understanding yourself
  • Being yourself
  • Never losing the personal touch
  • Your attitude
  • Be WILLING to listen
  • Setting personal goals
  • Being motivated
  • Listening actively
  • Paying attention
  • Asking QUESTIONS
  • Sending APPROPRIATE feedback

For survival in the telemarketing industry it is extremely essential that one possesses or acquires the ability to effectively listen and comprehend. Some of the effective listening strategies are as follows:
Discussion