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(a) Here are two social advertisements. In the first advertisement the target audience is the disabled children. In the next advertisement the target audience is common mass.
(b) Freedom is birthright to the disabled children also. Unless they get education, this freedom won’t come to them. Hence, they have every right to get education. Railway runs faster than us. Hence, we should not dare to cross the railway crossing when the train is coming.

Advertisement No. 1
* Visual — Display of furniture items
* Text — Quality, brand, discount

(a) Advertisement No. 2
*Visual — Display of CCTV
* Text — Features, Quality, Availability

(b) People can afford best things at cheaper price.
(c) Advertisement No. 1. This advertisement is speaking to the middle class people and is leaving out the people belonging to higher societies. Advertisement No. 2 is speaking to the business group and is leaving out the common mass.
(d) I would feel a little bit depressed.

(a)When I use this brand I feel exalted.
(b) This advertisement is talking to those who can afford to buy this brand. It is leaving out those who belong to the poor lot and earn their livelihood with great difficulty.
(c) If I have money to buy these products, I would feel proud when I see these advertisements. But if I do not have money, I would feel depressed.

Social advertisements are advertisements made by the State or private agencies. These advertisements have a larger message for the society.

Advertisements play a major role in our lives. They influence us to a great extent. We watch advertisements, discuss them and often judge people according to the brand products they use. Whenever we see cricket heroes and film stars advertising different products we feel tempted to buy those products. It is because persons whom we consider our heroes tell us that they are worth buying. Advertisements tell us how we should live our lives, what we should aspire and dream for, how we should express our love, what it means to be smart, successful and beautiful. Thus, advertisements have significant role in our lives. In the present scenario, we cannot think of a life without advertisements.

Daals (pulses) are usually sold loose in the market. There are different types of daals in the market such as arahar ki daal, rnasoor ki dual, urad ki daal, etc. These names are not brand names. When a company takes a particular daal such as urad ki daal and puts it into a packet, it will need to give the daal a specific name. It needs to do this so that we don’t confuse the daal is that particular packet  with the daal that is sold loose

There are so many advertisements in the market. This creates a pressure on the companies and they start showing the advertisements again and again to make it most popular.

It tends to promote a certain lack of respect for the poor.

Advertising a product is a costly affair no doubt but this is the only way to sell products in the market. Large companies have no dearth to money and therefore they can easily advertise their products. But these are small businessmen also who have no money to show their products on television or national newspapers and magazines. They often have to sell their products in weekly markets and neighbourhood shops. Advertising also makes us believe that packaged and branded things are better than things sold loose. We often forget that the quality of a product has little to do with packaging that it comes in. This shift to packaged products negatively affects the sales of several small business forcing people out of their livelihoods.

They feel bad on their helplessness to buy certain brands.

The two daals namely Top Taste Daal’ and ‘Best Taste Daal’ are saying two different things. Top Taste Daal’ is appealing to our social tradition of treating guest extremely well. On the other hand ‘Best Taste Daal is appealing to our concern for our children’s health and that they eat things that are good for them. Values such as treating our guests well and making sure and children get nutritious food are used by brands to create brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.