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The website developed by proper planning is always effective. To build a website we should first make its planning. If done with proper planning, the object of the site would be fulfilled. We communicate through websites. Hence we are to decide while planning that what we wish to communicate and by which technique. First and foremost purpose of designing a website is to keep in mind the goal/target of website, the website should always be built to achieve its goal.

Purpose of Website:

The initial stage of planning your website is to “Identity the Purpose of the Site”. 

It could be as follows:

• To educate people
• To entertain people
• To promote/sell a product
• To promote information on companies, products and sources, sports and games, travel and tourism, medicines and health.

Having specific purpose is a necessary since it provides you with the guidelines on what should be put onto your site; what resources (Software, Hardware, and Manpower) are needs for the project etc.

• Select a Domain Name
• Domain Registration
• Server Selection
• Website Administration.

Designing audience means the designer must know about the audience that they are professor, doctor, students etc.

Local, Online

The size of the page is an important point in organizing webpage. The following points must be kept in mind while designing a webpage.

1. Size of a web page should not be more than two screens. If we have to use a longer page, the establish internet link through bookmark.

2. If the document is longer than one screen then show only a part of the viewers and remaining part may be shown only on their demand.

• Web page should not exceed more than two pages
• Use bookmark for long pages.

Web hosting is a monthly fee that you pay to have your site accessible on the Internet. We can provide web hosting for our clients.

(d) All of the above

(a) Offline testing

Server provides the response to the requests of the users.

(a) Search engine optimization

SEO means search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

Offline is the testing of the website on the local browser. It is called offline because we test it without the Internet. When we test the website by uploading it on the server is called online testing.

Correct option is Domain Name

Domain name can be registered by any ISP f Internet Service Provider) by paying some fees.

SMM is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done in two ways, adding social media links to content, sharing buttons or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. SMM became more common with the increased popularity of websites such as Twitter, Facebook, My space, Linkedin, and YouTube.

(a) Social media marketing

Correct answer is Registration

(d) All of the above

The website developed by proper planning is always effective. To build a website we should first make its planning. If done with proper planning, the objective of site would be fulfilled. We communicate through websites. Hence we have to decide while planning that what we wish to communicate and by which technique. First & foremost purpose of designing a Website is to keep in mind the goal and target of website. The website should always be built to achieve its goal.

1. The Goal of the Site:

Every site has some specific purpose. This purpose guides us what to include in the site. User can prepare a detailed and decorative site. But the condition is that it must support the purpose of the site. The following facts are to be kept in mind while building a site:

• Purpose of organization
• important purposes of your site
• Method to develop the site
• Fulfilling these requirement
• Working strategy of site to achieve the goal
• Time of developing the site
• Time of updating the site.

2. Designing for the Audience:

After fixing the aim of website, we have to know about nature of viewers of the site, which type of people will be hitting it: children, students, advocates, doctors or housewives. We have to keep in mind about their expectation from your site.

For example if the designer is building the site for a publisher then the viewer’s certainly would be students, children, teachers, professors and other intellectuals. In such a case the site will be designed according to their interest and expectations.

3. Strategy:

When the designer has decided to build a particular site, we will have to think about its work-strategy. The mode of works to carry out for achieving the goal is called work-strategy. Many kinds of information can be included in the website:

• Text information
• Audio or Voice information
• Video information.

The testing of the website on the local browser. It is called offline because we test it without the Internet.

1. False

2. True

3. False

4. True

5. True

Correct answer is Home page

(c) Home Page

We can upload our website by testing and registering with ISP.

• Objectives of the organization
• Methods of the designing
• Time
• Update time
• Audience
• Function

The important information about the organization.

(b) Domain name

1. False

2. True

3. False

4. True

5. True

1. Publishing

2. Domain Name

3. Registration

4. Offline

5. Home page

Site maintenance is a fee paid monthly to keep your site updated with new content that you provide. Most good Web site have new content updated regularly. Fresh content is what will keep your visitors coming back. This i$ an optional service that we provide for our custoihers. If you want to maintain your website yourself you can do so.

• Textual Information
• Audio
• Video
• Charts/ Graphs etc.

Correct answer is Publishing

Following are the important points to fix the purpose of site

• important purposes of your site.
• Method to develop the site
• Fulfilling these requirements.
• Working strategy of site to achieve the goal.
• Time of developing the site.
• Time of updating the site.

Test and Validate

Designing for the Audience:

The next step is to “Identify the Target Audience”, their knowledge , background, interests and needs, age, gender, geographic location etc. Determining, who the visitors are likely to be crucial in deciding not only the general appearance (look and feel) of the site, but also the technology that might be used to build the site.

If the website is likely to have visitors who access from home, it is necessary to designate the papers with the understanding that users will have probably slow modem connections. On the other hand, if visitors are expected to be fans of music, rock band, then high-end technology such as Macromedia Flash, Animation with sound effects may be acceptable.

There are quite a few factors that are going to affect the ultimate cost of your website. These factors include how many pages-you are going to have, if you will sell products on your website, the graphic work involved, and how interactive your future website will be. You will also need web hosting and domain name registration.

By taking regular backup and preventive security measures.