1. Explain any five ways in which a consumer is exploited by the traders in a market place2. Distinguish between Financial capital and Real capital

1. Explain any five ways in which a consumer is exploited by the trade

1.	1. Explain any five ways in which a consumer is exploited by the traders in a market place2. Distinguish between Financial capital and Real capital
Answer» 1 ) i) False Advertising - making deceptive and misleading clims in the advertisements of the products ii ) Deceptive pricing - Very often traders charge deceptive and high prices from their consumers than the prescribed retail price iii ) Deceptive BILLING - It may sometimes happen that traders sell fake or duplicate goods in the name of genuine goods iv ) Misuse of customer data - the information or data collected by the customers at the time of sale can be misused v ) Substandard quality The traders may cheat the consumers by degrading the quality of the product and selling those in the MARKET like experied products , defective items 2 ) Financial capital : MONEY or some other paper asset that FUNCTION like money Real capital : productive equipment that generates a FLOW of services ; also called physical capital