InterviewSolution
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At Zomato, What Is Your Approach Towards Social Media? |
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Answer» Social media has been a conversation medium for us with existing and potential customers. We have tried our best to consistently stick to the following simple principles: Always be there for your customer: Our users encourage us, criticize us, SUGGEST ways for us to improve our products, ask for our help to find the best places to eat around them and we’ve always made it a point to listen and react to what they have to say as quickly as possible. This stikes a chord with them. We have been able to this consistently by our keeping social media in-house. Stick to your domain: Our focus has always been around food & nightlife and we extend that to social media as well. Our POSTS are related to food & nightlife, our product LAUNCHES, and updates on Zomato. We do not advertise our clients through twitter. Content is king: We do not believe in spamming the timeline, which is why you will see that we limit our updates to when necessary. Be yourself, Be original: We ENJOY having fun conversations with our users on social media and it always feels like we are talking to our FRIENDS and this has worked best for us. Social media has been a conversation medium for us with existing and potential customers. We have tried our best to consistently stick to the following simple principles: Always be there for your customer: Our users encourage us, criticize us, suggest ways for us to improve our products, ask for our help to find the best places to eat around them and we’ve always made it a point to listen and react to what they have to say as quickly as possible. This stikes a chord with them. We have been able to this consistently by our keeping social media in-house. Stick to your domain: Our focus has always been around food & nightlife and we extend that to social media as well. Our posts are related to food & nightlife, our product launches, and updates on Zomato. We do not advertise our clients through twitter. Content is king: We do not believe in spamming the timeline, which is why you will see that we limit our updates to when necessary. Be yourself, Be original: We enjoy having fun conversations with our users on social media and it always feels like we are talking to our friends and this has worked best for us. |
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