Being original is key. Also most successful BRANDS on social media interact with their users as friends WOULD converse with each other. However, it takes time to establish your presence on social media just like how relationships take time to blossom. Every small thing, for e.g. helping users out with LOGIN queries, goes a long way in strengthening this bond with the users eventually turning them into evangelists.

Following are some of the tips that you can take away from this interview:

1. Keeping things simple and BRINGING in a fun element instantly grabs a user’s attention and keeps people engaged.
2. Tracking user actions on the website helps in improving the product to better cater to the audience.
3. Social networks are a means of communication and not an advertising platform.
4. Communicating with fans and followers makes a brand personal and human, and one can’t really PUT a price on that.

Being original is key. Also most successful brands on social media interact with their users as friends would converse with each other. However, it takes time to establish your presence on social media just like how relationships take time to blossom. Every small thing, for e.g. helping users out with login queries, goes a long way in strengthening this bond with the users eventually turning them into evangelists.

Following are some of the tips that you can take away from this interview: