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InterviewSolution
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Recently You Had Organized #yummyyatra Campaign Where You, Along With Several Mumbaikars, Went To Pune Over The Weekend To Explore Some Great Food. What Was The Objective Behind This Campaign? What Social Media Benefit Did It Bring To Zomato? |
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Answer» Yummy Yatra was organised in conjunction with The Pet Pujaris, a Mumbai-based group of food enthusiasts. It was a FUN activity that engaged PEOPLE in a physical setting rather than a virtual one. We covered it live almost ENTIRELY on Twitter, it got us good TRACTION and the best PART was that we got to interact with a very active food community through this activity. Yummy Yatra was organised in conjunction with The Pet Pujaris, a Mumbai-based group of food enthusiasts. It was a fun activity that engaged people in a physical setting rather than a virtual one. We covered it live almost entirely on Twitter, it got us good traction and the best part was that we got to interact with a very active food community through this activity. |
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