Attitude theories in consumer behaviour

1.	Attitude theories in consumer behaviour
Answer» ANSWER: Consumer attitude may be defined as a FEELING of favorableness or unfavorableness that an individual has towards an object. As we, all know that an individual with a positive attitude is more likely to buy a product and this results in the possibility of liking or disliking a product. Consumer attitude basically comprises of BELIEFS towards, FEELINGS towards and BEHAVIORAL intentions towards some objects ❤❤❤❤❤❤❤

Answer»

Consumer attitude may be defined as a FEELING of favorableness or unfavorableness that an individual has towards an object. As we, all know that an individual with a positive attitude is more likely to buy a product and this results in the possibility of liking or disliking a product.