An account engagement score is a number on a relative scale that represents the collective engagement of contacts within an account. Most CRMs and marketing AUTOMATION tools are not created to present this view of activity across an account. DIFFERENT ABM tools have different ways of calculating their version of an engagement score at the account level.

For EXAMPLE: Engager’s score is based on the concept of “engagement minutes,” which assigns the amount of time people might engage with different assets, then rolls up all that time by contacts within an organization into a total engagement score for the account. If you WANT the account engagement score to be part of your metrics mix, it is important to understand how the different tools calculate it and pick the tool that is the most meaningful to your business.

An account engagement score is a number on a relative scale that represents the collective engagement of contacts within an account. Most CRMs and marketing automation tools are not created to present this view of activity across an account. Different ABM tools have different ways of calculating their version of an engagement score at the account level.

For example: Engager’s score is based on the concept of “engagement minutes,” which assigns the amount of time people might engage with different assets, then rolls up all that time by contacts within an organization into a total engagement score for the account. If you want the account engagement score to be part of your metrics mix, it is important to understand how the different tools calculate it and pick the tool that is the most meaningful to your business.