A small list of named accounts — say, 10 accounts that are representative of multi-million DOLLAR contracts — provides an opportunity for one-to-one ABM STRATEGIES. Consider targeting each account’s corporate headquarters with surround marketing, using out-of-home buys, geo-targeted direct marketing, and a dedicated pursuit budget to create REALLY specific sales materials and videos. In this case, automation and scale matter a lot less. Targeted, insight-driven, custom care and feeding to these KEY accounts matter a lot more!

A small list of named accounts — say, 10 accounts that are representative of multi-million dollar contracts — provides an opportunity for one-to-one ABM strategies. Consider targeting each account’s corporate headquarters with surround marketing, using out-of-home buys, geo-targeted direct marketing, and a dedicated pursuit budget to create really specific sales materials and videos. In this case, automation and scale matter a lot less. Targeted, insight-driven, custom care and feeding to these key accounts matter a lot more!