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InterviewSolution
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How Do You Assign Revenue Opportunities That Are Unique To Abm-generated Accounts? In Other Words, How Can You Show An Abm Strategy Drives Real Revenue Compared To Non-abm? |
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Answer» The short answer is to “wire up” an ACCOUNTS view of your PIPELINE in your CRM so you can monitor activities at the account level. This is not how CRMs natively REPORT, so it will require someone who knows what they are doing. A more simple WAY would be to monitor revenue for your ABM accounts and assume “correlation is causation” for marketing activities. The short answer is to “wire up” an Accounts view of your pipeline in your CRM so you can monitor activities at the account level. This is not how CRMs natively report, so it will require someone who knows what they are doing. A more simple way would be to monitor revenue for your ABM accounts and assume “correlation is causation” for marketing activities. |
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