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InterviewSolution
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Customers Versus Consumers? |
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Answer» The term ‘customer’ is SPECIFIC in terms of brand, company, or shop. It refers to person who customarily or regularly purchases particular brand, purchases particular company’s product, or purchases from particular shop. Thus a person who SHOPS at Bata Stores or who uses Raymonds CLOTHING is a customer of these firms. Whereas the ‘consumer’ is a person who generally engages in the activities - search, select, USE and dispose of products, services, experience, or ideas. The term ‘customer’ is specific in terms of brand, company, or shop. It refers to person who customarily or regularly purchases particular brand, purchases particular company’s product, or purchases from particular shop. Thus a person who shops at Bata Stores or who uses Raymonds clothing is a customer of these firms. Whereas the ‘consumer’ is a person who generally engages in the activities - search, select, use and dispose of products, services, experience, or ideas. |
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