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What Are The Tangible Benefits Of Global Brand Building? |
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Answer» GLOBAL brand building drastically reduces MARKETING investments. A strong brand NEEDS lower and lower levels of incremental investment to sustain itself over time. A new and unknown player will have to spend two to four times more than the market leader to achieve the same share of MIND. Given the huge difference in business volumes, the pressure of the bottom-line is much higher for an unestablished player. Global brand building drastically reduces marketing investments. A strong brand needs lower and lower levels of incremental investment to sustain itself over time. A new and unknown player will have to spend two to four times more than the market leader to achieve the same share of mind. Given the huge difference in business volumes, the pressure of the bottom-line is much higher for an unestablished player. |
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